Business and Sports–The Integrity Factor


FIFA soccer ball

FIFA has recently been plagued by allegations of kickbacks and corruption.  Should businesses withdraw their endorsements?

The answer is “yes.”  This will the most effective way to ensure that reform is implemented and that FIFA’s management does not just wait until the news fades in the public’ eye. It should be positive for business sponsors by demonstrating their commitment to integrity. Importantly, a dropping of endorsements will send an important message to other sports organizations that inappropriate activity will not be tolerated and that fans and sponsors demand more than just entertainment and winning teams.

The tagline of our business school is “More than the Bottom Line.”  This applies to sports teams as well.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s