FIFA has recently been plagued by allegations of kickbacks and corruption. Should businesses withdraw their endorsements?
The answer is “yes.” This will the most effective way to ensure that reform is implemented and that FIFA’s management does not just wait until the news fades in the public’ eye. It should be positive for business sponsors by demonstrating their commitment to integrity. Importantly, a dropping of endorsements will send an important message to other sports organizations that inappropriate activity will not be tolerated and that fans and sponsors demand more than just entertainment and winning teams.
The tagline of our business school is “More than the Bottom Line.” This applies to sports teams as well.