The following article was written by The New York Times columnist David Brooks in a recent edition of The New York Times. The Director of the Fermanian Business Center Randy Ataide says “It clearly and concisely speaks towards issues that are of the utmost of importance to not only we who are studying the field of business, but to all of us in the regional, national and global communities. It underscores much of the work, writing and passion of our own Dr. Lynn Reaser.” Read Dr. Reaser’s most recent Economist’s Corner blog posts here.
The Next Culture War
By DAVID BROOKS
Published: September 28, 2009
Centuries ago, historians came up with a classic theory to explain the rise and decline of nations. The theory was that great nations start out tough-minded and energetic. Toughness and energy lead to wealth and power. Wealth and power lead to affluence and luxury. Affluence and luxury lead to decadence, corruption and decline.
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“Human nature, in no form of it, could ever bear prosperity,” John Adams wrote in a letter to Thomas Jefferson, warning against the coming corruption of his country.
Yet despite its amazing wealth, the United States has generally remained immune to this cycle. American living standards surpassed European living standards as early as 1740. But in the U.S., affluence did not lead to indulgence and decline.
That’s because despite the country’s notorious materialism, there has always been a countervailing stream of sound economic values. The early settlers believed in Calvinist restraint. The pioneers volunteered for brutal hardship during their treks out west. Waves of immigrant parents worked hard and practiced self-denial so their children could succeed. Government was limited and did not protect people from the consequences of their actions, thus enforcing discipline and restraint.
When economic values did erode, the ruling establishment tried to restore balance. After the Gilded Age, Theodore Roosevelt (who ventured west to counteract the softness of his upbringing) led a crackdown on financial self-indulgence. The Protestant establishment had many failings, but it was not decadent. The old WASPs were notoriously cheap, sent their children to Spartan boarding schools, and insisted on financial sobriety.
Over the past few years, however, there clearly has been an erosion in the country’s financial values. This erosion has happened at a time when the country’s cultural monitors were busy with other things. They were off fighting a culture war about prayer in schools, “Piss Christ” and the theory of evolution. They were arguing about sex and the separation of church and state, oblivious to the large erosion of economic values happening under their feet.
Evidence of this shift in values is all around. Some of the signs are seemingly innocuous. States around the country began sponsoring lotteries: government-approved gambling that extracts its largest toll from the poor. Executives and hedge fund managers began bragging about compensation packages that would have been considered shameful a few decades before. Chain restaurants went into supersize mode, offering gigantic portions that would have been considered socially unacceptable to an earlier generation.
Other signs are bigger. As William Galston of the Brookings Institution has noted, in the three decades between 1950 and 1980, personal consumption was remarkably stable, amounting to about 62 percent of G.D.P. In the next three decades, it shot upward, reaching 70 percent of G.D.P. in 2008.
During this period, debt exploded. In 1960, Americans’ personal debt amounted to about 55 percent of national income. By 2007, Americans’ personal debt had surged to 133 percent of national income.
Over the past few months, those debt levels have begun to come down. But that doesn’t mean we’ve re-established standards of personal restraint. We’ve simply shifted from private debt to public debt. By 2019, federal debt will amount to an amazing 83 percent of G.D.P. (before counting the costs of health reform and everything else). By that year, interest payments alone on the federal debt will cost $803 billion.
These may seem like dry numbers, mostly of concern to budget wonks. But these numbers are the outward sign of a values shift. If there is to be a correction, it will require a moral and cultural movement.
Our current cultural politics are organized by the obsolete culture war, which has put secular liberals on one side and religious conservatives on the other. But the slide in economic morality afflicted Red and Blue America equally.
If there is to be a movement to restore economic values, it will have to cut across the current taxonomies. Its goal will be to make the U.S. again a producer economy, not a consumer economy. It will champion a return to financial self-restraint, large and small.
It will have to take on what you might call the lobbyist ethos — the righteous conviction held by everybody from AARP to the agribusinesses that their groups are entitled to every possible appropriation, regardless of the larger public cost. It will have to take on the self-indulgent popular demand for low taxes and high spending.
A crusade for economic self-restraint would have to rearrange the current alliances and embrace policies like energy taxes and spending cuts that are now deemed politically impossible. But this sort of moral revival is what the country actually needs.